Business Plan for YSDPC Waterproofing Company

Business Plan for YSDPC Waterproofing Company BUSINESS PLAN – COMPANY WRITE UP 2. OPPORTUNITY, INDUSTRY AND MARKET YSDPC Waterproofing is a proudly South African Brand. YSDPC Waterproofing is a South African Company that Manufactures, supplies and applies a range of building maintenance products country wide, with our systems and solutions for: Torch-on waterproofing Acrylic waterproofing Cementitious waterproofing Concrete roof slabs Zinc and tiled roofs Retaining walls Foundation walls Balconies and patios Multi-level boarded systems Roof flashings and valleys Reservoirs, ponds and tanks Flower boxes Parapet walls Face brick sealing Damp proof applications Rising damp Lateral damp Penetrating damp Chemical injection DPC Exterior and interior walls Basement and cellars Showers and bathrooms Subsoil and drainage systems Slurry coatings Tanking LOCALLY MANUFACTURED At YSDPC Waterproofing, we recognize the various challenges posed to maintaining buildings, due to our harsh South African climate. We manufacture all our products specifically for the South African market. We ensure that your building is maintained, be it a residential building, commercial building or an industrial building, so that you can be satisfied with the long term value added to your property. ENVIRONMENTALLY CONSCIOUS YSDPC Waterproofing products are all manufactured from the highest quality Environmentally Friendly raw materials that are available to us globally. Not only do we incorporate Environmentally friendly and Eco-Friendly raw materials into our products, but our Manufacturing processes, are also based on minimizing the use of our natural resources. AIM YSDPC Waterproofing’s aim is to provide all our clients at the residential level, commercial level or industrial level, with cost effective, long term solutions, at the first instant. We provide you, our valued Customer with, environmentally-friendly Building Maintenance, long term Professional solutions. GAPS IN THE MARKET DURAM proudly produces the best high quality coatings for our South African market place. This range includes coatings for waterproofing floors and metals. With vast knowledge and experience you can be assured that DURAM product manufacturers use their innovative thinking to manufacture intelligent paints that are guaranteed to improve the lifespan of your assets. DURAM is a South African product which is manufactured to survive in our unique climate and it fully adheres to the local and international standards. ABE is a leading provider of innovative and cost effective waterproofing products within our South African market. ABE is a supplier of custom and specialised products to our retailers, construction and maintenance industries, including civil engineering industries. They distribute from their two manufacturing plants in South Africa, which makes supply easy and efficient for ABE. These products are a good value for your money local waterproofing solution. With the growing global emphasis being put on Eco-friendly products there has been a strong interest in the new environmentally friendly waterproofing products that was recently launched on the South African market by ABE construction chemicals. 7 new environmentally friendly products ABE Proof Acrylic Primer ABE Proof Anti Root ABE Thermal Shield ABE PU Eco ABE Proof Acrylic Matrix K11 Duraproof Dekflex System THE MARKET How fast is the market growing? There has been a growing infrastructure demand in the South African development sector, which is related the investment that is taking place in South Africa and Africa. The areas of investment which include water sanitation, power, energy, transport, logistics, accommodation and facilities, telecommunications health and education, and beneficiations infrastructure. We give support to the growing infrastructure of South Africa through the strategic partnerships with our local and international suppliers The engineering and construction industry is a growth filled sector locally and in the rest of Africa The engineering and construction sector creates and sustains jobs, contributes to the national fiscal revenue and it seeks to improve the well-being of the many of its citizens who are employed by the sector. Without infrastructure, sustainable social and economic development will not be possible. INDUSTRY WATERPROOFING FEDERATION SOUTH AFRICA (WFSA) Is dedicated to the support, promotion and protection of the company of the common interests of its clients specifying authorities, its contractors and its manufacturers to ensure that there is integrity and professionalism in the waterproofing industry. The waterproofing industry sector comprises of the membership of WFSA Waterproofing contractors Waterproofing materials and manufacturers Affiliate and associate members from the building technology division of the C.S.I.R Institute of S.A Architects, the SA Institute of building ,the South African bureau of standards, as well as other professional and education bodies. HOW MUCH POWER DO THE CUSTOMERS HAVE? The concerns of customers generally lie in the three basic areas The customer needs to be sure that she/he obtains expert advice during the selection of the product and system right at the outset That the waterproofing will be correctly and professionally installed to the industry standards That after installation she/he will know how to go about maintaining the waterproofing correctly. By the customer dealing with any of our WFSA members they can be assured that they will obtain the best advice and service according to the above. CUSTOMER INSTALLATION COMPLAINTS Whilst the vast majority of installation work that is carried out by the WFSA contractor the member is trouble free. The federation also acknowledges that there may be certain occasions when the standard of work considered by the customer is less than what are desired industry standards. It is particularly in this area that WFSA will assist. When a customer has a cause for a legitimate complaint against any contractor member WFSA can be contacted to offer impartial advice and assistance as the occasion demands STEPS TO BE TAKEN IN THE EVENT OF AN INSTALLATION COMPLAINT Firstly it is essential that the WFSA member is afforded a reasonable opportunity to rectify any defect as complaints can usually be settled in this manner WHAT TO DO IF THE COMPLAINT CANNOT PROMPTLY SATISFACTORILY BE SETTLED If for whatsoever reason the complaint against the member cannot be settled the customer must contact WFSA who will be ready and willing to ‘Conciliate’ in the matter. Once the details of the complaint is obtained, the conciliation will usually involve getting into contact with the member and then if necessary, arranging for a site inspection to help establish the facts and to evaluate the circumstances. This conciliation action will normally lead to the matter being resolved. TYPES OF WATERPROOFING SUPPIERS ABE – Is a leading supplier in the South African market that is committed to provide cost effective innovative products DURAM – Is a proudly South African brand and is the leading producer of top quality metal coatings and waterproof flooring RB10 – Is a local manufacturer of a wide range of waterproofing and priming paints and chemicals SIKA – Is a trusted brand within the SA building and construction industries supplying specialized solutions. POWER OF MANFACTURERS AND SUPPLIERS To protect the common interest of suppliers and manufacturers to ensure they do not receive adverse publicity, unfair blame, or loss of sale due to misuse of their products To thoroughly investigate complaints and too assist in a quick, cost effective solution of the problems To act as a distribution centre for information on new products the manufacturer wishes to bring to the notice of the industry To arrange training for members and manufacturers, supplier’s premises in order to ensure the correct usage and increased customer satisfaction.

Advertising to Youth

In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income, and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous amount of money on advertisement to ensure popularity and early brand loyalty.In the last decade, these superbrands are looking towards new and outrageous ways to capture young audiences, although these campaigns are appealing, how effective are they? This essay is meant to demonstrate how companies are reinventing themselves, whether their efforts are effective, and what possible implications these actions may have on youth during their teenage years, when they may be the most impressionabl e. As mentioned earlier, youth are incredibly important to the international market, in â€Å"The Advertising Age†, Jeff Jensen mentions that in todays youth market â€Å"Selling out is not only accepted, it’s considered hip† (Klein, pg. 5) Corporate sponsorships have become a regular occurrence, as a conglomerates advertise during large sport events, concerts and or even host entire contests . This provides for a perfect channel of penetration to a large amount of youth as they are usually key observers of these types of events. An example of this would be the how McDonald’s was a sponser of the Vancouver Olympic Winter Games. Throughout the two week duration of the games, McDonald’s sponsorship was seen everywhere, which was ironic considering that most food offered at McDonald’s is high in fat and cholesterol.Regardless of the facts, the company promoted themselves as a product of healthy active living by having athletes endorse their pro ducts. An earlier campaign featured pop icon Justin Timberlake collaborating with the Golden Arches, and creating the slogan and jingle â€Å"Im Lovin It†, which later furthered his own music career. The use of music to attract attention to a product has become a new advertising trend among numerous companies because it allows the organization to appear in tune with youth culture by using familiar songs, or artists to identify with the brand.A revolutionary effort made by automobile manufacturers such as Audi, Ford, Honda, and BMW has changed brand image by creating brand loyalty among â€Å"a whole new generation† and â€Å"chasing young buyers. † (Halliday, 16) In the case of Audi, they sponsored David Bowie’s concert, and asked fans to collaborate two of his hit songs for their next campaign; the winner would win a brand new Audi TT coupe. â€Å"The target for the contest [was] skewe[ed] to 20-something consumers, younger than Audi's traditional audie nce in their late 30s to early 50s† (Halliday, 16) As for BMW, their angle for targeting youth aged 15-30 years old was similarly clever.They sponsored young go-cart drivers by providing them with scholarships to race for BMW Formula USA professionally, not only helping build the winners careers, but have their new target audience identify with the drivers and therefore, the brand. In the past, luxury vehicles such as BMW and Audi were mostly marketed towards baby boomers, but marketers are starting to realize the market value of advertising to youth approaching an age when they start deciding what car they should identify with. This creates brand loyalty at an early age, that will hopefully generate sales for the companies later on.The above are all examples of how to secure brand loyalty among youth at an early age. Although the campaigns are ingenious marketing strategies, the repercussions may be serious. In the case of McDonald’s, there are some serious ethical iss ues centered around the fact that a restaurant that sells junk food is promoting itself as an alternative to a healthy lifestyle. Although they do offer â€Å"healthier† choices on their menu, their campaign during the Olympics featured the slogan â€Å"you don’t have to be an athlete to eat like one† featuring athletes like Patrick Chan eating a burger.These types of commercials tend to be misleading to young viewers to believe that athletes actually eat fast food. Even viewers that are aware McDonald’s is not a healthy choice might be more likely to purchase from the restaurant because of the constant advertising, and incentives such as official Olympic paraphernalia. The effect of the campaign was very successful, as McDonald’s generated a sales profit of 4. 8 percent worldwide higher than last February, with a predicted increased of 4 percent. In retrospect, luxury automobile makers advertising to youth may be a seemingly harmless alternative t o gaining future customers.But on closer inspection, the problem may lie deeper. By luxury models creating brand loyalty so early one, it gives the impression that any person can own an Audi or BMW, when in fact that is not the case. Many people will never be able to afford this type of vehicle, but by instilling a desire so early on, may cause some to live beyond their means, meaning going into debt to own an Audi, and have a false sense of accomplishment. On the other hand, a teen may desire these cars, and dedicate themselves to working hard so that one day they be able to afford one.There is no way to tell whether this will have a positive or negative effect of the consumer, as the campaign is only a start to the reinvention of two brands that have for many decades been deemed as appropriate for middle-aged adults. During the era of Old Hollywood, product placement was a small part of the movie making business, as corporate products were secondary to the script and story line. I n today’s conglomerate controlled society, advertisement becomes the main form of funding for a motion picture, thus in some cases controlling the whole integrity of the film.On television, certain shows are created around the product itself, and cleverly manipulated through repetition to instigate desire in the product. The prominence of this type of product placement is clearly visible in television and movie programming that is targeted at youth. An example is â€Å"America’s Next Top Model,† the corporate sponsor of the show is Cover Girl Cosmetics. The whole show is built around using the products, advertising them in the photo shoot campaigns, and again repeating the brand at the end during the elimination ceremony.The brand describes itself as youthful and fresh, the perfect brand for young girls. The models in the reality show all strive to win $100,000 contract with Cover Girl. Needless to say, this has been an incredibly well executed advertising campa ign, and it is endorsed by supermodel Tyra Banks, and is viewed by millions of young girls around the world. Last year Cover Girl’s revenue was US 79. 03 billion dollars. Even if only a smart per cent of young women buy the cosmetics because of the show, it is still a fantastic investment in advertising for the company.Many movies are following in the same trend by shamelessly centering their scripts around product placement, in some cases making it the focus of the entire movie. One extreme example in the satire comedy â€Å"Talladega Nights† starring Will Farrel. The film focuses around the advertisement of Nascar, Wonderbread, Old Spice, Perrier, Taco Bell, Kentucky Fried Chicken, and Applebees to name a few. The viewer is so overwhelmed by the amount of corporate sponsors, that they may fail to recognize that there is no true story line.This movie is meant for a young audience as it is filled with outrageously inappropriate and immature humor that ironically identi fies the fact that the movie is filled with product placement. This is a brilliant way to advertise numerous products because the movie does not deny the fact, which makes it almost acceptable to the audience because of the recognition of the fact. Shortly after the movie aired, Wonderbread started a new savvy campaign of their own, introducing a new whole wheat version of their bread that catered to children.There is no doubt that Wonderbread became the face of â€Å"Talladega Nights† and thus unforgettable. In the fight for youth audiences, companies are now spending millions of dollars on market research in the mission of finding out what is â€Å"trendy† and â€Å"cool. † In her article Niomi Klein identifies a different approach to researching the youth generation. â€Å"Cool Hunters: The legal stalkers of youth culture† (Klein, pg. 72) are used to investigate teenagers by large corporations into order to stay current within their advertising and pro ducts. Armed with their change agents and cool hunters, the superbrands become the perennial teenage followers, trailing the scent of cool wherever it led† (Klein, pg. 73) that brings reinvention to a whole new level. These marketers usually focus towards the ghettos of large cities, where subcultures start because of lack of money; these youth are forced to use their creativity to standout and build a self image against the status quo. Corporations such as Nike recognize trends in these communities, and use it towards the advent of a new campaign and line of clothing or shoes.The irony is that this trend is catered to suburban youth fabricated to look like the youth from the ghettos because â€Å"very often the most exciting outfits are from the poorest people. † (Klein, pg. 73) Wherever there is a new trend emerging, the superbrands will find some way to materialize it for their own profit. This creates a problem of originality as â€Å"no space has been left unbrand ed. † (Klein, 73) Youth may find it difficult to create an outstanding and alternative image for themselves that does not represent mass consumerism.There is also some ethical problems with this marketing trend as this could be seen as a new form of pirating ideas, and the compromising of privacy of the youth targeted in the ghettos. The trend of hip hop influence has spread to other companies such as Reebok, Tommy Hilfiger and even Levi’s as they use celebrity endorsements like 50 Cent, Puff Daddy and Jay-Z to further sell their reinvented brand images. In another effort to stand out and make a commercial unforgettable, some companies are going to extreme measures to create edgier content that abandons the use of musical inspired content, and uses shocking images in its place.One such company is Airwalk shoes which used body dismemberment and overflowing toilets as humor to create an â€Å"uncensored voice of the counterculture. † (Jensen, pg. 31) This campaign came into light after the success of dirty humor movies such as â€Å"There’s Something About Mary† and â€Å"Monty Python†. The first commercial hows an Airwalk consumer being chased by an angry motorist; and ends up losses some limbs in the process. After the ordeal is over, the loyal customer finds one of his dismemebered legs in order to get his Airwalk shoe back.The second commercial titled â€Å"Titanic† illustrated a young man sitting on the toilet which starts to overflow, and he does everything to keep his Airwalk shoes from getting wet. The approach of the outrageous was aimed to be more â€Å"viral†, by using the shocking images to gain more media placement among ESPN, MTV, and Much Music. The spokesperson for Airwalk was quoted saying â€Å"It won't be enough to just carpet-bomb consumers with your brand name [†¦ ] a brand better be compelling enough that consumers covet it. † (Jensen, pg. 1) The campaign was aimed towards a niche target audience of teenaged skateboarders that would appreciate the dirty humor, as they were thought to be as fearless and out-going as were the new 4 million dollar advertisements. Although they probably appealed to many young people, it most likely offended other viewers with the gut-wrenching content. This interesting approach could either work in favor of the company or against it; but by using such explicit humor may prove to be very limiting, as it may only appeal to a small audience, not generating as many sales.In the end, the campaign proved to be too extreme for MTV which asked the company to tone down the dismemberment approach. After reviewing just a few modes of advertisement towards youth, the question of how this effects them during their reflective years, leading into adulthood. In a review of cognitive studies done on youth ages 11-16 years old â€Å"had still not acquired an understanding of persuasive intent on a par with adult levels† (Nairn & Fine , pg. 449-450) Thus these children were not able to identify clearly that companies were advertising to them in order to sell a product.This makes it very dangerous because teenagers may start forming habits of consumption before they are able to identify them completely leading to the onset of the mass consumerism attitude. Children around the aged of 12 â€Å"do not show the expected increase in resistance to advertising† (Nairn & Fine, pg. 450), making them an easy target for brand loyalty and preference for corporations. Consequently, a child shown a movie clip introducing a brand would be more likely to choose that brand after seeing it; this was concluded by a study done by Auty and Lewis in the Psychology of Marketing.In light of this information, the ethical issues surrounding advertising to children and youth should be taken under great consideration. By possibly limiting the amount of commercials during youth programming would have a positive effect of limiting the effects of mass consumer culture. But in contrast, much of the programming aired for youth is sponsored by large corporations, and if commercials are cut down, so is the funding. Not only may advertising effect the future consumer practices of youth, but it also may effect their morals and values.Seeing crude material such as the Airwalk commercials may have some influence in their tolerance for such humor, and may make it acceptable in their eyes. Images of sexually explicit content may also have the same repercussions towards behavior as well as self image. In shows like â€Å"America’s Next Top Model†, the girls are portrayed as perfect because they are thin; youth may aspire to such ideals which may cause a negative self image towards themselves and others. Advertising is a powerful tool for many corporations, and they will constantly looking for new and exciting ways to capture the attention of youth.There numerous methods that make advertising almost inescapable. Every area of the environment becomes a commodity as advertising can be found on the floors and ceilings of buses, internet sites, and even in washrooms stalls. But what the youth of today have is more information at their disposal that they can use to combat large corporations, and be able to identify what these companies are doing. They can use this information to generate their own income by using sites like YouTube, or use what they know against the corporations to ban advertising to young children.

Importance of Education Essay

The history of humankind is a history of progress; generations of our ancestors collected their experience, passed it to the next generation and as such were able to pass their knowledge to us. Education is the engine that moves mankind ahead, we enjoy the fruits of progress not only because the previous generations studied well but also because they passed their knowledge to us. In today’s world, driven by technology and forces to turn it into a global village, getting education is the best way to improve oneself. Studying is the best way to receive knowledge. Human knowledge collected over the generation is passed to us by teachers. Our school curriculum is structured to give us a wide breadth of information, some of this information appears to be useless but contrary to this view, this knowledge broadens our mind. An educated person critically thinks make decision and conclusions. Higher education, for instance, getting a degree helps one develop a character. In studying, we in addition to getting education are able to improve our characters. University is a social set up where we socialize, improve our communication skills and even learn how to speak in public. School set up teaches us to be responsible, persistent and assiduous. In the modern world, no career is possible without education. Not matter the devotion, desire and passion, without proper education there is no job for you. We need documented proof of our abilities to fit in the current job market. Education gives the back ground of the previous innovations without which one can hardly bring in a new idea in the world. To conclude, it is in getting education that we are able to improve our characters and state of our mind. We too become confident and more prepared to face the future. Khan sees education as knowledge of putting one’s potential to maximum use, which I totally agree with (2007).

The Color Red in American Beauty Essay - 1628 Words

The Color Red in American Beauty The beauty that addresses itself to the eyes is only the spell of the moment; the eye of the body is not always that of the soul. George Sand hit the nail right on the head when he said this in 1872. Appearance versus reality has been a central theme in many American creative works including the film American Beauty. American Beauty is a film that delves into your typical, middle-class suburban American home and slowly uncovers all of the abnormalities that lie within. The family is portrayed as normal but as the films tag line suggests look closer then it is possible to fully understand the implications that takes place in this seemingly happy home. The film is masterfully directed by the famous†¦show more content†¦Another adaptation of the title is the beauty of a perfect American home much like the Burnhams home appears to be. But all have flaws, the rose has thorns to prick, Angela has her fear of being ordinary and the Burnhams home, well it too is cursed with th e reality that they are a dysfunctional family. Red roses become not only a motif in the film; they come to represent symbols. They are prevalent in almost every scene. They are in the garden; almost every room in the house has a bouquet of brightly colored roses in a vase. They are the centerpieces to the dining room table. This table becomes a motif in the film as well, the family has its nightly dinner ritual and over the course of the movie we see a delineation of the family at this table. Rose petals are the symbol of sex as well, they are seen surrounding Angela for Lester, they burst out of her blouse, they pop out of his mouth after he fantasizes of kissing her and they fall from the ceiling onto his face when he pictures her above his bed. The front door to the house becomes a motif as well, with constant references from neighbors about the house with the red door. As if the door is a gateway to the oddities lurking inside the house. Within the house Mendes restricted the colors to a monochromatic blue-gray scheme to emphasizeShow MoreRelatedAnalysis Of Ori Gersht, An Israeli Photographer Essay881 Words   |  4 PagesIsraeli photographer. He is a modern photographer and the names of his work are Blow Up #1; and Black Soil: White Light Red City 01. His works often reference violence, beauty, life and death. The medium vary from different printing methods. Blow Up #1 is light jet print, mounted on aluminum and size 96 x 72 in. (as the rest of the Blow Up series). Black Soil: White Light Red City 01 is a chromogenic print and size 47 1/4†³ x 59 1/16. 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